Our Biggest Launch. Ever.

5 new block colours and 3 new prints, launching August 11th.
Sign up below for early access 1 hour before anyone else on launch day.

P.S. You thought that was everything? We're also restocking a limited run of the super popular Monlo. ✨

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Get in the know

Why Sign Up?

Our launch days are always crazy and we see sell outs within hours way too often.

By entering your email above, you'll get sneak peaks of whats releasing in your inbox, as well as a special Early Access Code to shop 1 hour before anyone else on launch day.

What's launching?

Ahh, we can't tell you that.. just yet.

Keep an eye on your inbox for sneak peaks though 👀.

There's 3 stunning brand new prints, 5 new beautiful block colours and a restock of one of our most popular wraps of all time.

Don't miss this!

Better Bonding & Less Crying

During the early stages of your baby's life, being close to a parent is essential.

It's been proven that babies that are held by parents have reduced anxiety and are able to develop quicker in the early months, mentally and emotionally.

Plus studies show carried babies cry 43% less. Game changer.


Buttersoft Fabric For Endless Comfort

Produced from 100% Tencel™, the highest quality fabric in babywearing.

Fits to your individual body shape and distributes baby's weight perfectly. The result? Cloud like comfort for both you and baby all day long.

(And none of the back pain that comes with other carriers!)


Hands-Free Style

Freerider Co. was founded to empower the modern parent to take on the everyday challenges of life as a new mum.

Tired of 'mumsy' designs that didn't cater to the style of millennial parents, we designed wraps in a range of beautiful colours and prints that encourage parents to feel comfortable and confident in their new identities.


Real Reviews


"I have about five other carriers and this is now my go-to wrap"

"Love the wrap! It’s the lightest one I’ve used. I’d hired a Caboo for the newborn days but wish I’d known about this wrap/sling! Today my 3 month old fell into a second cycle of sleep in the car as i parked at supermarket, popped her in quickly and she snuggled in for another 45 mins!"

Jessica - Trustpilot

"Everything I prayed it would be"

"I have a baby who won’t sleep unless being held & he just screamed when in a carrier that had straps & buckles. This has transformed my days alone with the two kids. Baby sleeps on me & hands are free for the toddler / making iced coffee 😉
I watched a YouTube video to tie it properly at the start and now it’s so easy, user friendly, soft & all round life saver! Love it!"

Gemma - Trustpilot

"Our expensive pram hasn't had a look in"

"I LOVE my Freerider wrap, and rarely leave home without it. Our expensive pram hasn’t had a look in. I love the freedom it gives me and my baby is so happy in it next to me.

Thank you Freerider Co."

Emma Kate - Trustpilot

Don't Miss Out

Sign Up Now and keep an eye on your emails for your early access link on the day.

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