FreeRider was born for the confident, vibrant, go getter, willing to take on the challenge of parenthood with an open mind and an adventurous spirit.

Wraps are the perfect tool for independence that allow for a get up and go attitude even with a newborn around. Our unique prints and natural colour palette allow for a modern touch of individuality and style.

We pride ourselves in having an environmentally conscious focus and are continually taking big steps to reduce our footprint.

Our brand promise is that by the end of 2018 we will have a range of only Tencel fabrics. Tencel is a premium fabric that has brought a new level of sustainability to fabric fibres. It is made from the pulp of eucalyptus trees and is more eco-friendly than the likes of bamboo and organic cotton. The fabric is so revolutionary it won the European Award for sustainability.     


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