"The best thing I bought since my baby was born"

Designed to empower the modern parent to take control of their life with a newborn in style. Produced from the highest quality, super sustainable fabric, Tencel™. The result is a carrier that's easy-to-use, super comfortable for you and baby and perfect for having your hands free to grab a coffee with friends, head out for a walk or just get some house work done. You'll use it every single day.  

✔️  PROMOTES BETTER BONDING & LESS CRYING

✔️  EASY TO USE AND SUPER COMFORTABLE

✔️  PREMUM QUALITY, SUSTAINABLE FABRIC

✔️ 30-DAY RETURNS. NO QUESTIONS ASKED

✔️ Promotes Better Bonding and Less Crying

✔️ Easy to Use and Super Comfortable

✔️ Premium Quality, Sustainable Fabric

✔️  30-Day returns. No questions asked

As seen In...

Better Bonding & Less Crying

During the early stages of your baby's life, being close to a parent is essential.

It's been proven that babies that are held by parents have reduced anxiety and are able to develop quicker in the early months, mentally and emotionally.

Plus studies show carried babies cry 43% less. Game changer.

 

Buttersoft Fabric For Endless Comfort

Produced from 100% Tencel™, the highest quality fabric in babywearing.

Fits to your individual body shape and distributes baby's weight perfectly. The result? Cloud like comfort for both you and baby all day long.

(And none of the back pain that comes with other carriers!)

 

Hands-Free Style

Freerider Co. was founded to empower the modern parent to take on the everyday challenges of life as a new mum.

Tired of 'mumsy' designs that didn't cater to the style of millennial parents, we designed wraps in a range of beautiful colours and prints that encourage parents to feel comfortable and confident in their new identities.

 

Real Reviews

FROM 10,000s OF FREERIDER CO. CUSTOMERS


"I have about five other carriers and this is now my go-to wrap"

"Love the wrap! It’s the lightest one I’ve used. I’d hired a Caboo for the newborn days but wish I’d known about this wrap/sling! Today my 3 month old fell into a second cycle of sleep in the car as i parked at supermarket, popped her in quickly and she snuggled in for another 45 mins!"

Jessica - Trustpilot

"Everything I prayed it would be"

"I have a baby who won’t sleep unless being held & he just screamed when in a carrier that had straps & buckles. This has transformed my days alone with the two kids. Baby sleeps on me & hands are free for the toddler / making iced coffee 😉
I watched a YouTube video to tie it properly at the start and now it’s so easy, user friendly, soft & all round life saver! Love it!"

Gemma - Trustpilot

"Our expensive pram hasn't had a look in"

"I LOVE my Freerider wrap, and rarely leave home without it. Our expensive pram hasn’t had a look in. I love the freedom it gives me and my baby is so happy in it next to me.

Thank you Freerider Co."

Emma Kate - Trustpilot

Shop Our Best Sellers

✔️ FAST UK SHIPPING

✔️ NO QUESTIONS ASKED 30 DAY RETURNS

✔️ FREE SHIPPING ON ORDERS OVER £100

✔️ Fast UK Shipping

✔️ No Questions Asked Returns For 30 Days

✔️ Free Shipping On Orders Over £100

Sold out

Sold out

Sold out

Who We Are

We believe that becoming a parent doesn't change who you are.

In a world of outdated maternity items available in boring designs, we decided to change things.

We're committed to creating beautiful products that are as stylish as they are functional for the modern parent.

We understand that your style is a part of your identity and we exist to help you keep hold of that as a new parent.  

We're more than just wraps and maternity bags, and we're just getting started.

 

Mother And Baby Awards
"Best Baby Carrier"
2019 & 2020

All products come with a lifetime quality guarantee. Ever have a problem? Get in touch and we'll sort out a replacement with no questions asked.