Buttery soft
Softer than silk and smoother than cotton
Maternity-friendly essentials designed with you in mind. Made from sustainable materials that are built to last.
I started Freerider Co. in 2017 when my cousin fell pregnant. She couldn't find a brand that made her feel herself, as beautiful and confident as she is.
It changed the whole way she viewed her pregnancy and her body. With a background in product development, I felt I needed to do something about it.
In a time where your body is experiencing so much change, feeling empowered by what you wear is more important than ever.
I hope my designs make you feel as special, empowered and as beautiful as you truly are.
Quality that doesn’t cost the earth…literally
sustainability is a core value we won’t compromise on
Softer than silk and smoother than cotton
Derived from sustainable wood sources
Environmentally responsible closed loop production process
"I love this wrap so much, it is soft and comfortable. My son doesn't get too hot when he's in there, he falls right to sleep. I can do things round the house. I highly recommend it."
Yocana
"My favourite baby purchase! The fabric is super soft and comfotable with plenty of stretch which is great in the colder months when baby is wearing extra layers. After my c-section, I felt able to care for my newborn without relying on other people as much and it made getting out in the frsh air way more acheivable."
Sarah A
"It's amazing. I love it. I wanted something lightweight having a summer baby and something that's not too bulky that I can put in my bag. You don't want one that looks 'mumsy' and this - is definitely not mumsy!"
Gemma D
"I love this wrap so much, it is soft and comfortable. My son doesn't get too hot when he's in there, he falls right to sleep. I can do things round the house. I highly recommend it."
Yocana
"My favourite baby purchase! The fabric is super soft and comfotable with plenty of stretch which is great in the colder months when baby is wearing extra layers. After my c-section, I felt able to care for my newborn without relying on other people as much and it made getting out in the frsh air way more acheivable."
Sarah A
"It's amazing. I love it. I wanted something lightweight having a summer baby and something that's not too bulky that I can put in my bag. You don't want one that looks 'mumsy' and this - is definitely not mumsy!"
Gemma D