So you want to know our story...

Design is our purpose

We put quality design at the forefront of everything we do. From extra-strong sustainable fabrics for our baby slings to wipe-clean vegan leather for our changing backpacks, every piece in our collection is designed to the smallest detail. Our maternity clothing line can be worn during pregnancy, immediately after birth, and post-pregnancy, with no need to replenish your wardrobe. Forking out for new clothes at every trimester is a reality that we want to critically address, and by designing maternity wear that adapts with the human body, we hope to completely revolutionise the way new mums shop.

We make the right sustainable choices...

We select the most sustainable fabrics possible for our designs.

It’s hard for the little guys to buy into the huge minimums that come with sourcing sustainable fabrics. Since the very beginning, we’ve been dedicated to researching and finding the best partners that support our vision. Where we aren’t able to make a product from 100% sustainable or recycled fabrics, we will always prioritise plant-based fibres as opposed to less natural, more environmentally intensive alternatives.